Prescott Rebranding and Marketing Strategy

The Town of Prescott is seeking proposals for comprehensive Rebranding and Marketing Strategy services. This effort will utilize extensive community engagement to develop a comprehensive brand update for the Town of Prescott. This new brand will represent the Town's unique strengths, assets, and vision statement, be transferrable across Town departments, operations, and economic development efforts, and be effective in multiple media applications.

Accordingly, the Town of Prescott is soliciting proposals from qualified Proponents for the provision of design services for the

Rebranding and Marketing project. Design services under this project shall include:

• Project Coordination and Management

• Research, Brand asset assessment & Brand evaluation

• Creative Brand development

• Creation of Branding & Marketing Strategy

• Creation of an Implementation Plan